Overview

Social Posting lets you create and publish posts to your Facebook page, Google Business Profile, and Instagram account directly from Jobber, without switching between platforms or starting from scratch. Give Jobber AI a prompt, a service to promote, a job to highlight, or a message to share, and it drafts the content for you to review and edit. Prefer to write it yourself? Start from a blank post instead.

Social Posting works alongside your other marketing activities in Jobber, including Job Showcase, your Marketing Plan, Reviews, and Campaigns, to help you stay visible and consistent across channels.

With Social Posting, you can:

  • Create posts that promote your services and showcase your work
  • Publish to Facebook, Google Business Profile, or Instagram from a single place
  • Use Jobber AI to generate post content from your own prompts and ideas, or write a post from scratch
  • Schedule posts in advance or publish immediately
  • Review and edit all content before it goes out

Social Posting availability

Social Posting is included with Marketing Suite. Add Marketing Tools to your Jobber Plan Subscription.

To check what plan you’re on, navigate to the Gear Icon, then select Account and Billing. If you have any questions about your plan’s features or pricing, our support team is here to help.

Included with Marketing Suite:
Included on all Jobber plans at no extra cost:

Note

The connection to your Google Business Profile through Marketing Tools is separate from the automatic connection to Google Business that surfaces your booking and request forms to clients. The Marketing Suite connection lets you publish content, such as posts, job photos, and service highlights, to your social accounts. The two Google Business Profile connections work independently.

Create a social post

The fastest way to create a post is with the Social post generator panel at the top of the Social Posting page. Describe what you want to post, or paste in text you’ve already written, then select Generate Draft. Jobber AI creates a draft for every channel you have turned on, ready for you to review:

  1. In the Review multiple channels window, review the suggested date and turn off any channel you don’t want a draft for. Google, Facebook, Instagram, and Email are turned on by default.
  2. Select Review Drafts.
  3. Select a channel’s icon at the top of the screen to review and edit that channel’s draft. Jobber AI tailors the content to each channel.
  4. Select the Schedule [Channel] button, for example Schedule Google, to schedule that post. Or select the arrow next to it and choose Post now to publish immediately.

Repeat steps 3 and 4 for each channel you’re posting to.

Note: If you leave Email turned on, that draft is created in Email Campaigns instead of Social Posting. Find it under Marketing, then Email Campaigns, not in your All social posts list.

Use Create New instead if you want a single post for one specific channel, want to write a post manually, or want to build one from a job showcase:

  1. Navigate to Marketing, then select Social Posting.
  2. Select Create New in the top right, then select Social Post.
  3. Select Write your own post, then select Next. To build a post from one of your jobs instead, select Job Showcase. See “Create a post from a Job Showcase” below.
  4. Describe what you want to post, or paste in text you’ve already written. Then either:
    • Select Next to have Jobber AI draft the post from your description, or
    • Select Start from Scratch to write the post yourself instead.
  5. Select the social channel where this should be posted: Facebook, Instagram, or Google. If you haven’t connected that account yet, you’ll be prompted to connect it.
  6. Select Create Draft Post.
  7. Review the post. If Jobber AI generated the draft, read it over before publishing.

Note: AI-generated content may contain errors. Review it for accuracy before publishing. You can personalize the writing style Jobber AI uses for your business in Brand Center.

  1. Edit the content if needed, add photos, then select Publish now to post immediately, or select Schedule to choose a date and time.

Schedule a social post

To schedule a post for a future date:

  1. Navigate to Marketing, then select Social Posting.
  2. Select Create New, then select Social Post, and create your post. Write it yourself, generate it with Jobber AI, or build it from a Job Showcase.
  3. Add any photos, then select Edit.
  4. Select the social channel where this should be posted (Facebook, Instagram, or Google).
  5. From the review screen, locate the Schedule Date section, then select Edit.
  6. Select the date and time for this post to be published, then select Save Edits.
  7. Select the Schedule button, which now displays the scheduled date, to schedule this social post.

Your scheduled posts appear in the Scheduled section of the Social tab. You can edit or cancel a scheduled post before it publishes.

Edit or delete a social post

To edit a social post:

  1. Navigate to Marketing, then select Social Posting.
  2. Select the post you want to change from the list.
  3. Select Edit.
  4. Make your changes.
  5. Select Save.

To delete a social post:

  1. Navigate to Marketing, then select Social Posting.
  2. Select the post you want to delete from the list.
  3. Select Delete Post.
  4. Confirm the deletion.

Note: Once deleted, a social post can’t be recovered.

Create a post from a Job Showcase

When you publish a Job Showcase, Jobber builds the post from your showcase photos and description. You can review and edit the post text before it goes out.

To create a job showcase:

  1. Navigate to Marketing, then select the Job Showcase tab.
  2. Select New Job Showcase.
  3. Select a job from the Recommended jobs tab or the All jobs tab, then select Next. Recommended jobs are ones where Jobber AI has identified high quality photos and descriptions.
  4. Review the post, including the content, the scheduled date, and the channel where it will be posted. Make any updates needed.
  5. Select Post now to publish to your selected channel.

For more on creating a showcase, see the Job Showcase article.

Connect your social accounts to Jobber

To post to social media, you first need to connect your social accounts to Jobber:

Connect Facebook

To connect your Facebook page to Jobber:

  1. Navigate to Marketing, then select Social Posting.
  2. Select Create New, then select Social Post.
  3. Select Write your own post, then select Next.
  4. Describe what you want to post, then select Start from Scratch to write it yourself.
  5. Select Facebook as the channel. You’ll be prompted to connect your account: select Connect Account.
  6. Select Connect to Facebook to start the connection process.
  7. Select Allow Access to let Facebook access your Jobber account.
  8. Log in to your Facebook account with your business account credentials.
  9. Select the Facebook page you want to connect.
  10. Select Connect.

Connect Google Business

To connect your Google Business page to Jobber:

  1. Navigate to Marketing, then select Social Posting.
  2. Select Create New, then select Social Post.
  3. Select Write your own post, then select Next.
  4. Describe what you want to post, then select Start from Scratch to write it yourself.
  5. Select Google as the channel. You’ll be prompted to connect your account: select Connect Account.
  6. Sign in to your Google Business account with your email address or phone number. You may need to verify with two-factor authentication.
  7. Select Allow Access to let Jobber access your Google account.
  8. Select the Google account to connect to Jobber, then select Connect. This must be a verified account.

Connect Instagram

To connect your Instagram account to Jobber, select Instagram as the channel when creating a post. If you haven’t connected an Instagram account yet, you’ll see a Connect option on the review screen. Follow the on-screen steps to finish connecting your account.

View your social post history

The All social posts table displays all posts created in your account. The following columns appear in the table:

  • Content: The title or description of the post
  • Created by: The team member who created the post. Posts created with Jobber AI will show Jobber AI in this column. 
  • Status: The current stage of the post. See “Understand social post statuses” for a full list of social post statuses.
  • Channel: The social media platform the post targets, for example Facebook, Instagram, or Google.
  • Last Updated: The date the post was most recently changed.

A post created for multiple channels appears as a single row. Select the arrow next to it to expand the row and see each channel’s post underneath.

Select a post from the list to view the content and details.

Filter and search your social post list

Use the filters at the top of the table to narrow down your post history:

  • Created By: Show posts created by a specific team member, or by Jobber AI. Select All to view posts from everyone on your team.
  • Status: Show posts at a specific stage. Select All to view every status.
  • Channel: Show posts for a specific social media platform: Facebook, Instagram, or Google. Select All to view posts across all channels.

Use the Search bar to find a specific post by name.

Understand social post statuses

Each post in your social post list has a status that tells you where it is in its lifecycle:

  • Draft: The post is saved but not yet scheduled or published
  • Scheduled: The post is confirmed and will publish on the date and time you selected
  • Sent: The post has published
  • Missed: A recommended post that was not published within its suggested window

Jobber reviews your recent jobs and activity to identify content worth posting to your social accounts. These appear as recommended posts in your Social Posting tab within Marketing.

A recommended post includes a suggested topic, timing, and a draft you can edit before publishing. You don’t need to start from scratch.

Jobber AI also suggests photos from your recent jobs to post directly to your Google Business Profile, separately from a recommended post. See “Approve photos for your Google Business Profile” in Jobber and Google Business Profiles.

To act on a recommended post:

  1. Navigate to Marketing, then select Social Posting.
  2. Open a recommended post from the list.
  3. Review the suggested content and edit as needed.
  4. Select Publish now or Schedule to post it.

If a recommended post passes its suggested timing without being published, its status changes to Missed. You can still publish a missed post at any time.

Add a social post to your Marketing Plan

To include a social post as a scheduled activity in your Marketing Plan:

  1. Navigate to Marketing, then select Marketing Plan.
  2. Select Add activity.
  3. Select Social post as the activity type.
  4. Complete the post details and select a publish date.
  5. Select Save.

Learn more about Marketing Plan.